Speaker Lineup

Eliminating Your Fear of Marketing

Did you know that YOU are your best marketing tool? Before you buy another left brain marketing program, identify the “energetic” and emotional conflicts that are holding you back from marketing your practice. Everything is energy – learn how to collapse the fears, limiting beliefs and “yes buts” that are blocking you from getting out there, and enjoy watching the effortless expansion of your practice. Learn what to do to change your energy, raise your vibration and when to take action. Learn the value of being clear about “benefits”, being a specialist, writing a newsletter, offering demos, and networking – and more importantly, when and how these tools can work for you.

Carol Look’s specialty is inspiring clients to attract abundance into their lives by using EFT and the Law of Attraction to clear limiting beliefs, release resistance and build “prosperity consciousness.” Before becoming an EFT Master, she was trained in Clinical Social Work and earned a Doctoral Degree in Clinical Hypnotherapy.

Carol is the creator of www.AttractingAbundance.com, the author of Attracting Abundance with EFT, and has produced training audio CD and DVD programs on attracting abundance, pain relief, clearing clutter and addictions.

Ten Steps to Recession-Proof Your Practice.

Today, during the Great Recession, therapists and other healing and helping professionals in private practice face a real and immediate call to change. In the face of a global economic crisis we know that therapist incomes are falling, managed care is cutting its spending for mental health services, and fee-for-service clients are harder to find. It’s time to rethink the way we approach private practice. We need to bring our creativity and resilience to this issue, and reconsider the business of therapy.

Lynn Grodzki, internationally-recognized business coach for healing professionals, will show you her crisis-proofing plan that has helped thousands of therapists stay viable today.

Become a Paid Speaker.

In this session, you’ll learn the secrets to becoming a successful speaker. Led by Bill O’Hanlon, who has spoken for over 30 years all over the world and has made his living as a speaker, you’ll learn:

• How to identify and focus your speaking topic or topics;
• How to develop or expand your reputation as a speaker;
• The best way to approach sponsors and organizations that hire speakers to maximize the likelihood of getting hired;
• The one mistake to avoid when approaching sponsors;
• How to create compelling presentations;
• Two secrets to getting over fear of speaking;
• How to get hired internationally and what to do about language and cultural differences;
• The basics of technology speakers need to know.

Bill O’Hanlon has written 29 books, has appeared on Oprah and has been a top-rated speaker at many national conferences. In 2001, he was awarded Mental Health Educator of the Year by New England Educational Institute. He leads a small-group intensive seminar for speakers called “The Speaker’s Boot Camp” yearly in Santa Fe, New Mexico (see www.paidpublicspeaker.com).

Bonus: You’ll get a list of national mental health workshop and conference organizers when you participate in the session. Information for how to access this valuable list will be provided on the call (and accessible when you listen later if you can’t make the live call).

The Caveman’s Hand:
Web Marketing Lessons From Unexpected Places

Sometimes we make “marketing” harder than it has to be, when really it’s about communication - something we’re already good at! Time will fly in this hour as we find analogies from outside the therapy world to help you market your practice on the web with more ease, fun and effectiveness.

Peter Hannah, MS, MA LMHC is known in therapy circles as “The Google Guy”. After a career change from high tech to therapy, he grew his
practice using the web. Now he has helped over 200 therapists across the country build their practices through Google Adwords and Search Engine Optimization.

Social Networking for Therapists.

In this presentation, participants will learn the basics of how to use the three most popular Social Networking Sites - Twitter, Facebook and LinkedIn - to promote their therapy practices. Specific examples of how to create profiles and connect with potential clients and other referral sources will be discussed. Special attention will be paid to maintaining professional boundaries whenever using these sites. Links to important online resources will be included for all participants.

Joe Bavonese, PhD is a Licensed Psychologist and the Director of the Relationship Institute of Royal Oak, Michigan. He is also the Co-Director of Uncommon Practices, which trains healthcare practitioners how to create their ideal practices. He is a member of the American Psychological Association. Joe is a self-taught computer and Internet expert, and has created several online webinars, included Website Success Strategies; Pay Per Click Advertising Success; and the Business of Psychotherapy: Creating Your Ideal Practice.

CD’s for Passive profits and Practice Building
…and much, much more

Profit through an additional income stream is essential for the modern therapist – but the technology and production knowledge can sometimes get in the way. But all this will change in this presentation. Glenn will go through the simple process for making CD’s, both with your own voice and your own computer, as well as looking at ways to have an instant product range – branded from your own practice.

Glenn Heaton is co-founder of The Chill Sessions – a web-based service for practitioners that gives them audio, music and video products to license for their own practice. Since 2006, The Chill Sessions has been coaching therapists in how to make their own recordings, using their own computers.

Show Me The Money: How to Set and Collect Fees with Ease.

Money, like time and sex, are the most focused upon concepts in our culture. Freud observed more than half a century ago, money is even a bigger taboo than sex. This statement rings even more true now, at the beginning of the 21st century. Many therapists feel uncomfortable towards money. As a result, setting, charging and collecting fees in psychotherapy becomes a burdensome chore for many psychotherapists. Join us for an hour of myth busting and practical ideas about setting and collecting fees.

Ofer Zur, Ph.D. is a licensed psychologist, consultant, and author from Sonoma, CA. His professional work has included exposing the immoral practices of managed care and helping therapists practice with integrity and flexibility rather than in fearful ways. He is the director of the Zur Institute, LLC, which offers over 100 online continuing education courses for psychologists. His web educational web site is at www.zurinstitute.com.

Navigating the Insurance Maze

In this economy, clients are looking for therapists who accept their insurance, and insurance can be a great referral source. This practical and entertaining workshop will outline your participation options, and address your concerns about diagnosis, confidentiality, paperwork, fees, and session limits. We’ll discuss how to avoid the most costly mistakes therapists make when dealing with insurance, how to reach a human being at the health plan, and how to turn first-time callers into clients – even if you aren’t on their health plan.

Barbara Griswold, MFT, is the author of Navigating the Insurance Maze: The Therapist’s Complete Guide to Working with Insurance — And Whether You Should (www.navigatingtheinsurancemaze.com). She publishes a free monthly insurance e-mail newsletter for therapists, and provides consultations to therapists with insurance questions and problems (contact her at barbgris@aol.com). In addition to her San Jose private practice, she serves on the Ethics committee for the California Association of Marriage and Family Therapists.

The Psychology of Client Attracting Websites and Online Newsletters

The Psychology of Client Attracting Websites

Even though there is a wealth of research on what’s needed for a successful website, many therapist and healing artist websites are not developed with this research in mind. It doesn’t help that most web designers don’t know what it takes to make a website work even if they can design a visually appealing site.

The problems with therapist websites are many and include: poor designs, untargeted and non-engaging content, confusing navigation and lack of credibility. In a nutshell, they actually turn clients away instead of attracting them.

On this call Juliet will reveal the key psychological principles of client-attracting websites. These scientifically proven principles will help turn your website visitors into eager clients.

You will learn:

• The one thing that stops clients in their tracks when they arrive at your website.
• 3 ways to make your website more user friendly
• 7 ways to make your website copy more compelling
• 3 techniques to increase credibility and trust

Online Newsletters: The Foundation of a Sustainable Practice

Online newsletters or “ezines” are hands down one of the best ways to build a successful practice for the long haul. Typically it is only when people know, like and trust you that they will consider becoming your client, and ezines are one of the best ways to develop relationships of trust. Ezines give you “permission” to market to potential clients on an ongoing basis which can, as marketing guru, Seth Godin says, “turn strangers into friends and friends into customers [clients].”

Come and join Juliet as she shows you how to build a strong and lasting practice with a successful ezine. You will learn how to set up and structure your ezine, how to come up with ideas for topics, how to make your ezine compelling so people actually read it, how to make time for writing, how to choose the best ezine delivery system, and more!

Whether you have been thinking about launching an ezine or dread the thought of starting one, this call is for you.

For the past 10 years, Juliet Austin, former therapist and marketing coach and copywriter has helped therapists and healing professionals build profitable and sustainable private practices. As a marketing coach, Juliet helps clients develop the most successful and cutting-edge marketing strategies in order to achieve the best results possible. As a copywriter, Juliet helps her clients create client-attracting webcopy based on scientifically proven psychological principles.

For more information on Juliet, please visit her websites at: www.julietaustin.com and www.clientattractingwebsites.com

Adding Online Therapy to Your Suite of Services

This presentation will offer talking points for the therapist who is interested in offering online therapy (email, chat, webcam, VOIP) as adjunct to existing face-to-face clients and to new clients that begin the therapeutic relationship virtually. Considerations will include confidentiality. proper intake and informed consent.

DeeAnna Merz Nagel, LPC, DCC is a psychotherapist, consultant and international expert regarding online counseling and the impact of technology on mental health. She specializes in text-based counseling and supervision via chat and email. Her presentations and publications include ethical considerations for the mental health practitioner with regard to online counseling, social networking, mixed reality and virtual world environments. DeeAnna is co-founder of the Online Therapy Institute.

Branching Out to the Community:
Making the Most of Your Networking

This presentation will help those in the therapy community feel more comfortable with locating, identifying and connecting with resources in their community to make solid networking connections. Additionally, this presentation will help reframe how to take a very extroverted means of marketing feel more accessible for those who prefer introverted strategies.

Jodi Blackley is a Licensed Marriage & Family Therapist and has a private practice in Brea, CA. Jodi also teaches for University of Phoenix’s Master’s in Counseling program. She also is on the Board of Directors for the Orange County California Association of Marriage and Family Therapists (OC-CAMFT), the CSU Fullerton Counseling Alumni Association Steering Committee & the CAMFT Board of Directors. Jodi enjoys learning new marketing strategies and loves to share her enthusiasm through presentations she has given throughout Orange County.

Therapist Platform: Your Key to Getting New Clients, Book Deals, Publicity,
and Much More

Most therapists realize that they need to have a marketing system in place. The problem is they often try several activities (website, blog, mailings, directories, etc.) and spend a lot of time, energy, and sometimes money to find that these things don’t work (at least not in the way they’re doing them). The solution is your therapist platform. When you have a platform, your marketing becomes self-generating. This means that the platform sells you. YOU don’t have to sell you. Whether your goal is to fill your clinical practice, become a media personality, get a book deal, get booked for keynote speeches, or anything else, your platform is the most effective and fun way to get there.

Larina Kase, PsyD, MBA is a psychologist, marketing coach, and New YorkTimes bestselling author. She enjoys helping therapists share their message with all it is meant to help through their platforms. Find Larina in media such as SELF, Entrepreneur, Woman’s Day, and the hit MTV show, MADE. Learn more about marketing (and why therapists can be great marketers at Larina’s blog www.ThePsychologyofMarketing.com

Pre-licensed Private Practice:
Developing the practice of your dreams as an intern.

Have you already landed that private practice internship that your pre-licensed colleagues are drooling over? Are you finding you weren’t really prepared for the marketing aspects of it, and you aren’t sure how to really make this viable for you or your supervisor? Learn the marketing strategies that you can implement as an intern to explode your private practice! There will be a focus on low-cost and free options.

Miranda Palmer, from mftguide.com is a coach that helps pre-licensed helpers move from graduate school to a licensed, successful practice. She helps interns use their pre-licensed time to their advantage, so they love the process from graduate school to licensed status!

Multiple Streams of Therapy Income Topic: Earn Income by Offering a Membership Site to Your Niche Market

Are you tired of trading time for dollars? For dozens of years, clinicians have helped people in their office with the “one fee for one session for one unit of treatment” business model. This model will not sustain us as we move forward. The culture has changed and are demanding different types of services. Plus with the traditional model, the economy is always a threat and heaven forbid if you need time for something important like surgery, to care for a relative - or even maternity leave. Join Casey as she discusses multiple streams of therapy income - and how to make money building a membership site for your niche market.

What’s next? Your six month action plan.

You spent time and money to attend this conference. Don’t let this be another conference where the notes go in a drawer once you go back to work. In this presentation, Casey will give you a checklist and suggestions for your “profit plan.” Stay motivated and have a plan to get your phone ringing!

Plus lots of Hot Seat Coaching and Q&A Calls! with Casey Truffo

Casey Truffo, MFT, is the CEO of International Therapist Leadership Institute and Be A Wealthy Therapist. Her mission is to enhance the lives and careers of therapists worldwide. She is the author of Be A Wealthy Therapist: Finally You Can Make A Living While Making a Difference, Pink Spoon Marketing for Therapists (TM) and Beyond One to One Sessions: Multiple Streams of Therapy Income (in press)